Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog Check out the resources I offer below and sign up for my newsletter!
Let's be besties 😊
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In beautiful Toronto, where we didn't get to see the eclipse due to overcast weather, but having a blast speaking and networking at the largest conference for fundraisers, AFP ICON. The "Let's Be Besties" movement aims to get the word out about the strategies and the data behind successful recurring giving programs (and there are cute hats involved.) The issue is this. While it's been shown that the most effective way to create sustainable revenue is through recurring giving programs, nonprofits tend to prioritize immediate donations. When you don't have the resources to try “new things” - it can feel impossible to get started. Enter the Neon One Recurring Giving Report.
Leveraging data from more than 2,000 nonprofits over five years, this report explores the transactional analysis of recurring and non-recurring gifts and a dedicated review of over 100,000 recurring donors. The Recurring Giving Report provides results from real nonprofit organizations to ensure our sector that recurring giving is not only worth their time investment, but that it can transform the way they interact with dedicated supporters and project fundraising revenue confidently. A few of the key findings from the Report: –> The average nonprofit’s recurring donor base grew 127% –> Individual recurring donors gave about $949.19 each year –> The average monthly recurring donation was $79.10 –> The highest recurring monthly gift was $51,593.61 –> Nonprofits had an average recurring donor retention rate of 78% –> The average recurring donor lifetime was just over 8 years –> 50% of recurring donors give additional gifts 👉 Download your copy of the report. 👉 Join the Neon One team for "An Insider’s Look at the Recurring Giving Report" on April 17 That's it for today, my nonprofit unicorn friend. Take care and see you in the inbox soon! ~Julia |
Julia Campbell
Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog Check out the resources I offer below and sign up for my newsletter!
I finally listened to the now infamous episode of Simon Sinek's podcast “A Bit of Optimism” where he talked with Scott Harrision of charity:water. To say I am disappointed is to sugar coat what I’m feeling after listening. Simon starts right off the bat spewing misinformation and downright lies, by saying: “A lot of people are cynical about charity, and charitable giving. And they have every right to be. So much of our money that we give to charity never makes it to the cause. In fact only a...
Hi Reader, TikTok has been making headlines! Could the popular social media app be banned in the US if it's China-based parent company does not sell? Love it or hate it, the revolution in social media and digital marketing that TikTok has led will have a huge effect for decades to come. That's why I am holding a free webinar today, to get all of your TikTok for nonprofits questions answered. It's free to join, and if you can't attend live, you'll get the recording. Join me and featured...
Nonprofits, where are you? 😕Today, SCOTUS is hearing a major homelessness case for the first time in decades, featuring arguments over whether people can be punished for sleeping outside if there's no shelter available.The decision will have dramatic implications for all of us as a society, and the sector at large, and many of the people we aim to serve.But, so far? I've heard CRICKETS. 🦗🦗🦗I donate to and support many nonprofits that work directly with people experiencing homelessness, and I...